get the advocate advantage in property

Ian Reid is a leader in real estate advocacy, helping buyers and sellers of property navigate one of life’s most important transactions with expertise and ease. With our decades of experience, intimate knowledge of the real estate industry and our fiercely independent team, we give you the advantage in Melbourne’s complex real estate market.

Decades of property expertise

10,000+ property transactions

Real estate
strategy specialists


End to end

The Ian Reid team works for you

We’re proud to be a team of experienced and independent property advisors serving the Melbourne and Victoria area. We bring decades of veteran real estate experience to help you make smart property decisions in an ever-shifting market. With intimate knowledge that only local experts know, our mission is to ensure you have access to best practice property information, so you achieve the best price, without all the stress. Whether you’re buying or selling, we put expertise in your corner that gives you an advantage in your next property move.

Essential Guides To Maximise Your Property Outcome

Fatal Real Estate Traps

Want to avoid costly mistakes in property? Discover the 14 Fatal Real Estate Traps

Winning Buyer Strategies

Learn how to win in the market and secure your dream home

Buy and sell property a better way with
Ian Reid

Whether you’re buying or selling, we have experts to assist you on both sides of the market. We’re leaders in vendor advocacy, helping Melbourne’s home sellers choose the best agent and navigate every aspect of the selling process with confidence. We provide peace of mind through a proven process that will fast track your property goals and help you sell for more, with less stress. Navigating this market isn’t easy, but we’ve helped thousands of vendors approach it with confidence and sell at the top.

For buyers of property, our buyer advocacy services are designed to help people of all stages of life for home buying or investment. We offer end-to-end service, finding you your dream property and back you with veteran negotiating power to secure it for less. After all, no buyer should have to approach the biggest personal and financial decision of their life without an experienced professional.

So whatever your property plans are, have a look at some of our must-know tips below and let us help you make your next big move in property an easy one.

We’ve Helped 10,000+ Victorians Buy & Sell Their Dream Property

The service and advice provided by Ian Reid (especially Byron) was outstanding. They played a significant part in achieving the result we wanted for the se of property. We highly recommend them.




Nicole was great to deal with at Ian Reid. She supported me and stepped me through the whole sales process and has been a great sounding board when I’m not sure of something. Nicole was great at considering my position and what I did/ did not want to do prior to sale. She never pushed me one way or another, but guided me and talked things through, ultimately engaging a great agent. As for the sale – 11 days on the market and a super result which exceeded expectations! What more can a Vendor ask for!




Michael Collins and the team from Ian Reid did a fantastic job from helping us prepare the house for sale through to advising us during a tricky negotiation of the sale. Michael really helped us as we lived remotely from the property and having someone on the ground was invaluable.




I had chosen a house but was unsure about whether or how much to offer pre auction. As soon as i contacted Chris he talked me through the process of auction. He talked to the vendor agent and got the skinny on the competition. He arranged the building inspection, got a deal on the contract so i only had to pay 5% deposit. When I was trying to work out how much to pay he listened while I babbled and talked me through how to think rationally about it. I was so nervous I would have been a mess at the bidding. I didn’t go to the actual auction but sent my sister to observe. Chris slowed the bidding down and got it for me. He’s followed up with contacting the agent about some concerns I had and is still giving me advice about what I need to get in place pre settlement. Chris took so much of the stress from the nerve wracking process of house buying. Thank you so much Chris . Definitely, definitely worth every cent



Bentleigh East

The selling process of our been very simple and good through Ian Reid and the Sellers Advocate Floris Antonides. Floris kept us fully informed with timely updates and sage advice.



Cape Woolami

Claire was absolutely amazing throughout the whole process. We had previously been looking for approximately 18 months and due to time constraints could not keep up the search ourselves. We engaged Ian Reid Buyers Advocates and Claire made the whole process seamless and kept us up to date during the entire journey to buy our house.



Watsonia North

I was contacted by Nicole Rowe to work in conjunction with her to sell a property. The experience was nothing short of fantastic. She is positive, personable and professional. I would not hesitate to recommend her to any family or friends wanting to engage a property Advocate. All the best for the future Nicole!




Michael from Ian Reid was an amazing resource to have on hand during the recent sale of our property. He guided us every step of the way and made the process so easy. I highly recommend Ian Reid Advocacy services and will definitely use them in the future.




The team at Ian Reid were fantastic to deal with from the start. From my initial contact with them from their website to the closing of the sale, it has been a fantastic experience. As I did not have much to deal with the process of selling a house, this proved to be a great way to do it. We got a fantastic advocate in Floris who did a marvellous job in managing this process from selecting the real estate agent(great choice in Harcourt and Jason’s team) to getting a good price and closing the sale. If you follow their steps you will get a good result. I thoroughly recommend Ian Reid Buyer and Vendor Advocates.




I could not be happier. My house sold in 11 days for a significant amount above the top asking price. Every single member of staff I engaged with at Ian Reid I found to be genuine, attentive, friendly and helpful. I seriously cannot recommend them highly enough.



St Andrews

Ian Williams from Ian Reid Advocates helped and guided the efficient sale of my house. Ian is very knowledgeable and answered all my questions.




Cameron provided fantastic advice throughout the selling process. He was very easy to work with, and was always available for a chat. Highly recommend.



Melton West

Who is Ian Reid?

Ian Reid started in Real Estate in 1975 and quickly became a leader in Melbourne’s property scene. Today, Ian Reid Advocates is led by his son, Ben Reid, and continues to be a leader in the industry with a team of high performing real estate experts guiding both vendors and buyers with world class advocacy services.

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Explore our services

Vendor Advocacy

Our vendor advocates manage the whole selling process from beginning to end, helping you sell for the highest price, in the shortest time, with the least amount of stress.

Buyer Advocacy

Whether you’re a first home buyer, a downsizer or a seasoned investor, get our experienced buyer advocates by your side to help you land your dream property.

Ready to make smarter moves in property?

Book your free 1-hour consultation

It’s time to take the next step in your property journey with the benefit of decades of experience behind you. We live and breathe property at Ian Reid, and our team of advocates are dedicated to helping you reach for high sale prices, low stress, and quick turnaround on your property.

Book your free consultation with us today and discover how you can make smarter decisions about real estate. There are no obligations and no upfront costs – we’re here to get to know you and how we can help make your property dreams come true.