Take the Stress out of selling your home.

Decades of property expertise

No extra

Australia’s no.1 Vendor Advocacy service


End to end

In Melbourne’s every-changing property market, there are a number of elements to get right for you to achieve the best possible outcome. Our team of experienced vendor advocates know the ins and outs of Melbourne’s market and with our Sure-Sale Guarantee we’re here to help you sell with certainty like a smart property player.

Sell for more with Ian Reid Vendor Advocates

In the real estate market, one mistake can cost you tens or even hundreds of thousands of dollars. That’s why our seasoned vendor advocates are here to help you play the game perfectly. We manage the whole process from beginning to end, from selecting the best agent, to forming an effective marketing strategy and overseeing the final buyer negotiations. As a pioneer of vendor advocacy in Melbourne, we’ve helped thousands of homeowners sell like experts.

Our proven 8-step process empowers the vendor through knowledge, removes time-consuming legwork and provides a comprehensive approach to maximising your property’s sale price.

Think of us like your very own property coach, armed with decades of intimate knowledge of Melbourne’s real estate market and a playbook of proven strategies to get the most out of your sale. From the moment you start thinking about selling your property, the best choice you can make is getting an experienced, independent advisor on your side from Ian Reid Vendor Advocates.

And the best part is there’s no extra cost to you.

Get INSTANT access To This Must Read FREE eBook Now

When you download this free eBook, you won’t just discover how to avoid the most costly traps of the real estate industry. You’ll also find out how to maximise your property’s sale price through a proven process.

Our Proven 8 Steps To Selling Success


Information gathering

Being informed is being empowered. Every strategy starts with knowledge, so read through our free eBook, ‘Fatal Real Estate Traps Exposed’ and book a consultation with one of our vendor advocates today. To avoid irreversible early mistakes, make your first call to Ian Reid. The decisions you make at the start of the process are often the most important.


Presenting your home

We will help you get your property looking its best, offering quick and simple steps to elevate it from pre-loved to must-have. We arrange a complimentary property stylist for a visit, as well as coordinate reliable trades to execute easy improvements to make your home shine above the rest on the market. For more presentation tips, you can also download our Property Styling Guide


Agent shortlist

With decades in Melbourne’s property market, we’ve sold thousands of properties with Melbourne’s top performing real estate agents. We know the best of the best in your area and give you a list of agents that we know are best suited to bringing your property to the market, factoring in local experience, marketing strategies, negotiation skills and more. We’ll personally take them through your property, one by one before having them complete our ‘Agent Submissions’ form.


Agent comparison

We analyse all the information provided by the agents and go through every detail with a fine-tooth comb. We compare, dissect, and deliberate over the Agent Submissions, so together we make the right call on selecting the best strategy, agent, and pricing for your property.


Marketing plan

By this stage we have a clear strategy, it’s now all about the implementation. We map out a detailed process calendar to put our plan into action. This keeps the agent accountable to their commitments, so we’re best placed to have your home sold in the crucial first 30 day period.



Fluid communication is key. We ensure that you are fully informed every step of the way. Throughout the sales campaign, we provide you with weekly reports including summaries of buyer activity and advertising analytics, as well advice on any improvements that may be required to maximise buyer interest.


Buyer negotiations

If you want a stunning sale price, it’s essential to have a seasoned negotiator in your corner. Whether by auction or private negotiation, Ian Reid Vendor Advocates follow a proven process that eliminates doubt that the best result has been achieved. Speak to an Advocate to find out how.


Settlement support

We’re not done just because contracts are signed. We’re here to support you right through to settlement. We’ll liaise with your solicitor and ensure the whole process run smoothly right up until the keys are handed over. We even help you organise pre-settlement cleaning, arrange removalist quotes, and provide a checklist of tasks to follow to transition into your new home.

Still not convinced? You’re protected with our ‘Sure Sale’ Guarantee.

With our ‘Sure Sale’ Guarantee we’ll sell your home above market value within 60 days or we work for free. That’s right – free. That’s how confident we are in our process. ‘Sure Sale’ Guarantee terms and conditions apply, so book your free consultation and ask us about our ‘Sure Sale’ Guarantee.

Nothing to lose. Everything to gain.

Here’s the best part… Our service costs you nothing extra. Not one cent extra!

We simply share in the commission you agree to pay your chosen real estate agent. Because we share the work, we also share the fee, so you get our decades of experience, guidance and legwork, for no additional cost.

You get to mitigate the risk of making poor decisions, save yourself time and headaches and enjoy all the upside of our expertise, with absolutely no downside. We do all this work for you and if, for any reason, you decide not to sell, there’s nothing at all payable to Ian Reid.

Ian Reid is perfect for you when selling your property if you…

Want the selling process done correctly, so you get the highest price.

Have had conflicting advice on how to best sell your home.

Have rarely sold real estate before, or had trouble selling previously.

Want to significantly decrease your stress when selling.

Don’t have the time to run around interviewing agents yourself.

Are an Executor or beneficiary of a deceased estate and want help.

Here’s what our clients have to say

Home sellers all over Melbourne have beat the market with Ian Reid Vendor Advocates by their side.

Ready to make smarter moves in property?

Book your free 1-hour consultation and get 3 agent proposals

It’s time to take the next step in your property journey with the benefit of decades of experience at your disposal. We live and breathe property at Ian Reid, and our team of advocates are dedicated to helping you navigate the market with the expertise of accomplished real estate veterans.

Book your free consultation with us today and discover how you can make smarter decisions about real estate. You’ll learn how much your property is worth, how to sell it for more and receive detailed proposals from 3 leading agents in your area, all within 72 hours. There are no obligations and no upfront costs – we’re here to streamline the process and help you secure a top price.

Discover the 14 Fatal Real Estate Traps

Avoid mistakes that cost $10,000’s when selling your home.

Want to know more? Check our FAQs

Who is Ian Reid?

Ian Reid started in Real Estate in 1975 and quickly became a leader in Melbourne’s real estate industry. Today, Ian Reid Advocates is led by his son, Ben Reid, and continues to be a leader in the industry with a team of high performing real estate experts guiding both vendors and buyers with world class advocacy services.

What types of vendors do you help?

We have expert knowledge of Victoria’s entire property market, so we’re more than equipped to help everyone from owner-occupiers to property investors. From our extensive experience in the market, we’ve seen it all and always bring highly customised solutions to suit your situation.

What if I’m also looking to buy?

Then you’re in luck! Naturally, many people who are thinking about selling are also thinking about buying another property. That’s why we also offer buyer advocacy services, driven by the same level of property expertise that you’ll find in our vendor advocacy. If you’re looking to buy property a better way, have a look at Ian Reid Buyer Advocates.