Meet Our Advocates

Here at Ian Reid Buyer and Vendor Advocates, we’ve been able to gather Victoria’s most trusted team of property professionals. Offering over 250+ years of hard-won combined experience in the Victorian property market, we can provide you with extensive first-hand insights in the metropolitan Melbourne, the Mornington and Bellarine Peninsulas and regional markets throughout the state. Whether you’re buying or selling, we put expertise in your corner that gives you an advantage in your next property move.

Ben Reid

managing director

If experience, commitment and passion are high on your criteria for selecting a property advisor, then Ben Reid is your man.

Claire Parkes

buyer advocate

After more than a decade in the industry, Claire Parkes is a Buyer Advocate who…

Ian Williams

vendor advocate

Having commenced his real estate career back in the 1990’s, initially as a Sales Consultant…

Sue Woollard

vendor advocate

With Sue Woollard looking after your interests, you can look forward to a rewarding and relaxing sale.

Ian Reid

founding director

In 2001, after 27 years as a real estate agent, he launched a fledgling business, the Ian Reid Vendor Advocacy service.

Floris Antonides

vendor advocate

If you were to ask one of the many clients who has relied on Floris…

Cameron Parker

vendor advocate

In a productive and successful 17 years in real estate sales, Cameron Parker notched up…

Nicole Rowe

vendor advocate

It’s not difficult to see why Nicole Rowe has been so successful in assisting home…

Ian Stewart

vendor advocate

When you’re helping people with something as personal and as financially critical as selling their…

Michael Collins

vendor advocate

After a strong career in residential real estate, Michael Collins comes to Ian Reid Vendor…

Natasha Goold

executive assistant

Throughout Natasha Goold’s career to date there have been two key elements that shine through,…

Jenny Trenwith

administration manager

Jenny Trenwith has played an integral part in the growth of Ian Reid Vendor Advocates,…

Byron Sedgwick

vendor advocate

Byron Sedgwick began his real estate career in 2018 after a highly decorated career with…

Melissa Mackay

buyer advocacy administrator

Prior to following her passion for property into her role in Administration with the Ian…

Shiree Kay

vendor advocate

After close to three decades of assisting buyers and sellers across Melbourne to achieve their…

We’ve Helped 10,000 Victorians Buy & Sell Their Dream Property

The service and advice provided by Ian Reid (especially Byron) was outstanding. They played a significant part in achieving the result we wanted for the se of property. We highly recommend them.




I just sold my home for a price well beyond my dreams. So thrilled. Cameron Parker is a true professional. Friendly, no-nonsense and reassuring. He gave me clear advice from the get-go. Sometimes I was surprised by what he advised and questioned him. He always had good reasons and let’s face it: he’s the expert. I followed his advice and, as a result, I had every home-seller’s dream – a bidding war. In a tough market! That is how I got the best price. Very happy and grateful.




Nicole was great to deal with at Ian Reid. She supported me and stepped me through the whole sales process and has been a great sounding board when I’m not sure of something. Nicole was great at considering my position and what I did/ did not want to do prior to sale. She never pushed me one way or another, but guided me and talked things through, ultimately engaging a great agent. As for the sale – 11 days on the market and a super result which exceeded expectations! What more can a Vendor ask for!




Michael Collins and the team from Ian Reid did a fantastic job from helping us prepare the house for sale through to advising us during a tricky negotiation of the sale. Michael really helped us as we lived remotely from the property and having someone on the ground was invaluable.




I had chosen a house but was unsure about whether or how much to offer pre auction. As soon as i contacted Chris he talked me through the process of auction. He talked to the vendor agent and got the skinny on the competition. He arranged the building inspection, got a deal on the contract so i only had to pay 5% deposit. When I was trying to work out how much to pay he listened while I babbled and talked me through how to think rationally about it. I was so nervous I would have been a mess at the bidding. I didn’t go to the actual auction but sent my sister to observe. Chris slowed the bidding down and got it for me. He’s followed up with contacting the agent about some concerns I had and is still giving me advice about what I need to get in place pre settlement. Chris took so much of the stress from the nerve wracking process of house buying. Thank you so much Chris . Definitely, definitely worth every cent



Bentleigh East

The selling process of our been very simple and good through Ian Reid and the Sellers Advocate Floris Antonides. Floris kept us fully informed with timely updates and sage advice.



Cape Woolami

Claire was absolutely amazing throughout the whole process. We had previously been looking for approximately 18 months and due to time constraints could not keep up the search ourselves. We engaged Ian Reid Buyers Advocates and Claire made the whole process seamless and kept us up to date during the entire journey to buy our house.



Watsonia North

I was contacted by Nicole Rowe to work in conjunction with her to sell a property. The experience was nothing short of fantastic. She is positive, personable and professional. I would not hesitate to recommend her to any family or friends wanting to engage a property Advocate. All the best for the future Nicole!




Michael from Ian Reid was an amazing resource to have on hand during the recent sale of our property. He guided us every step of the way and made the process so easy. I highly recommend Ian Reid Advocacy services and will definitely use them in the future.




Ready to make smarter moves in property?

Book your free 1-hour consultation

It’s time to take the next step in your property journey with the benefit of decades of experience behind you. We live and breathe property at Ian Reid, and our team of advocates are dedicated to helping you reach for high sale prices, low stress, and quick turnaround on your property.

Book your free consultation with us today and discover how you can make smarter decisions about real estate. There are no obligations and no upfront costs - we’re here to get to know you and how we can help make your property dreams come true.